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Welcome to Firefly!

Picture a colorful boutique located in a renovated church in the heart of the beautiful forests, trails and rivers of Northwestern Wisconsin. Enjoy a great shopping experience with a visit to Firefly's new location in Seeley. Click Here for our May-June 2015 Newsletter

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What You will Find...

Firefly offers "casual clothing & artful collections". Find wonderful women's clothing, selected for summer comfort & year round wearability... mostly American made! Add our favorite handbags, jewelry, accessories, artwork and a wild array of items with a fun-filled and colorful sensibility. You'll find us to be artful and light-hearted.

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Reopening in Seeley- May 20, 2015

New Hours

Same phone, same email, same friends!

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Specializing in...

Dress yourself with American made clothing, jewelry and
handbags. Our favorite clothing lines - Comfy, CutLoose, Jag, Fat Hat, Christopher Calvin, Nally and Milly, Krazy Larry, Curio, Habitat (etc)… and many new lines too! Handbags, scarves, jewelry and hats add the pizazz to your new look.

Find a happy selection of gifts, art & home accessories. Put a great card with that gift and you have a little something special. Look for us on the south end of Seeley.

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Firefly Trading Company - Hayward, Wisconsin
null In the summer of 2004, Firefly Trading Company opened in a beautiful yellow building just south of Cable, Wisconsin. In Spring 2015, a new store - Firefly - located in Seeley, transforms a renovated church into a happy boutique. The Firefly story continues! null
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OPEN: May 20, 2015

Tues, Wed, Thurs 10 – 6

Fridays 10 -7

Saturdays 10 – 5

(Closed Sundays and Monday)
Other times by appointment.

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null We care about the friendships that are created here. If we can help you, we will! Let us know. null
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